I'm in the middle of a book about data gathering that's quite interesting (I'll write a review of it in the coming days), so I decided to do a little investigation myself. On Google Trends, I researched how often the word "literature" has been searched in the last decade:
What we see is a remarkably consistent trend in which "literature" searches plummet every July. This is almost certainly due to students being on summer vacation and literature probably being the furthest thing from their minds. I say it's time to break this trend. As July arrives this weekend, make it a point to look up topics related to literature this month. Find new books, check out new developments in the field, or learn something about an author, genre, or time period over your summer vacation. Make July a month to focus on literature!
Dr. Spivey is a college English professor and lives in Scottsdale, Arizona.