Nothing tells parents, "Your child will get an excellent education at our university" like gigantic grammar mistakes. After just posting on this topic a few weeks ago, I was saddened to see this billboard online over the weekend:
What may be just as alarming is that the billboard gives the impression, by using quotes, that the folks at Forbes actually wrote this phrase. They did not; USD was simply on a list. This quote actually comes from a USD administrator who happens to be in charge of--in a fantastic twist of irony--marketing and university relations! That means this gentleman probably headed up the idea to post a massive sign with a semi-plagiarized quote--of himself!--that is also misspelled. That's got to be some kind of record for ridiculousness. One final note, this employee makes $154,000 per year. And students and parents wonder why college tuition is so high these days.